![]() The Guardian 's review heavily criticized Jaden Smith's MSFTS Frequency program and A-Trak's show Day Off, but was generally positive of their other programming. As such, it's a non starter for a lot of Apple Music customers, and that's a shame." But the station is designed for just one demographic: the young, pop/rock/hip-hop listener. Apple has designed it to draw people into Apple Music and get them interested. Kirk McElhearn wrote, "Beats 1 radio is clearly a loss-leader. I was never much of a radio listener before, and I've enjoyed the eclectic selection it has thrown up." Rob Price of Business Insider said, "So far, I've loved it. Jason Cipriani of Fortune wrote, "I haven't liked every song played on Beats 1, but the personal bond I instantly felt with each DJ has been strong enough for me to resist the urge to go back to a lifeless algorithm." īillboard said, "the tech community has been heaping praise on Beats 1.Internet-savvy people have fallen head over heels for old-school monoculture." It needs some work on the software side and the production side to make it really shine." If I listen in the afternoon and in the following morning, I am likely to hear the same shows repeated.In summary, Beats 1 as a concept is great. The schedule is set up on a 12 hour basis, so for the other 12 hours it plays a recording of the last 12 hours.This is frustrating for me, being based in the UK. Mashable complained of " dynamic-range compression, which squashes the volume range of audio" and also said, "The variety can be a blessing and a jumps all over the musical spectrum.If I wasn't committed to listening to nothing but Beats 1 for this review, I would have turned it off." ĩto5Mac had a generally positive review of the station, saying, "Although Beats 1 is advertised as a 24/7 station, it isn't really true. ![]() "Though Beats 1 is an eclectic mix of genres, some listeners have complained that it plays too much hip-hop." However, they did note that "there is a reasonable amount of diversity." Quartz analyzed the track list of songs that were aired on Beats 1 in its second week. Reception for the Apple-run station has been mixed. On August 18, 2020, Apple announced the rebranding of Beats 1 to Apple Music 1 and the launch of two new radio stations, Apple Music Hits and Apple Music Country, featuring exclusive original shows from the world's top music hosts and artists. In May 2020, London headline host Julie Adenuga announced she was leaving Beats 1 after her years on the station since its inception. In March 2020, Beats 1 transitioned to remote broadcasting from the respective homes of the radio hosts in light of the coronavirus outbreak. In March 2017, Apple claimed that Beats 1 was "the biggest radio station in the world" and beat all other music stations in concurrent listeners. Beats 1 reportedly became harder to get to, due to the clunky interface of iOS 10's Music app. In September 2016, Apple refreshed the Apple Music interface with the release of iTunes 12.5 and iOS 10. In December 2015, rumors spread that Apple would expand on the Beats 1 brand and give it sister stations, after Apple registered trademarks for four additional Beats stations. On September 29, 2015, Zane Lowe said he wasn't sure that Apple Music needed Beats 1, but said "I hope that there's a place for it, however I really doubt it." The day of Beats 1's launch, The Guardian revealed that they had been given pre-recorded examples of Beats 1 programming, and said it "suggests an eclectic mix of programming to fill the 24-hours-a-day of broadcasting." Apple also hired Zane Lowe as a music curator. Business Insider later reported that Apple was planning to merge the two services. History Logo as Beats 1Īpple bought audio equipment maker Beats Electronics in 2014, which included the ownership of Beats' former music service Beats Music, and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service. Īpple Music Radio is streamed at 64kbit/s and 256kbit/s, utilising HTTP Live Streaming protocol and the HE-AAC audio codec, powered by StreamS Live Encoder. Īpple Music Hits airs a mixed Hot adult contemporary/ Adult hits format, offering a full catalog of the biggest songs from the '80s, '90s, and 2000s.Īpple Music Country offers a mix of country songs old and new. Prime-time presenters include Zane Lowe, Ebro Darden and Matt Wilkinson. It is accessible through iTunes or the Apple Music app on a computer, smartphone or tablet, smart speaker (such as the Apple HomePod), and through the Apple Music web browser app.Īpple Music 1 airs a mix of pop, rap and indie music. - via Music app on iOS, tvOS, watchOS, macOS 10.15 and laterĪpple Music 1, previously branded as Beats 1, is a 24/7 music radio station owned and operated by Apple Inc.- via iTunes on Windows, macOS 10.14 and earlier.
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